2008
NADA CONVENTION:
Want to increase your profile?
Carter West Public Relations
can help.
As an example from a past show, Carter West arranged to have Timehighway.com included in an Automotive News article on the subject of online scheduling six weeks prior to the show. Carter West also arranged exposure in the Wall Street Journal one month prior to NADA and in the NADA show issues of NADA's Auto Exec Magazine and Fixed Ops Magazine. Consequently, TimeHighway had their best convention ever.
Here is what TimeHighway.com had to say about their experience:
"Carter West has at least doubled our national image and name recognition. It would have been impossible to gain this type of exposure with advertising alone, even if we had the budget. We have received an excellent return on our investment and it has been money well spent."
Karen Dillon, President
TimeHighway.com
ABOUT CARTER WEST PUBLIC RELATIONS
Founded in 1990, we have established a strong specialty in U.S. retail automotive — PR for or aimed at auto dealerships — and have represented international firms targeting this market.
We have also represented leading organizations in:
Consumer Products
Financial Services
Government
Human Resources
Non-Profit Groups
Telecommunications
Services range from strategy development and
execution, creative solutions, copy writing and media relations to special
events.
At Carter West Public relations our company philosophy is driven by results
and we are experts at gaining maximum press exposure for clients. Our
placement rate for press releases, case studies and in-depth feature studies
is greater than 90%.
When a TV news anchor, national magazine or niche trade journal comments
on a company or product, it has a far greater influence on audiences than
the presentation of identical material in advertisements or sales literature.
Public relations relies on a universal truth: "They say" carries
more weight than "We say.” and there's an old axiom in PR:
"Be caught in the act of doing good."
Our job is to help you get caught.
Contact Sara Callahan by phone at 949-493-0244, or by email at, to find out how Carter West can help your company expand in 2007 and beyond.
Article in Automotive News for 5square.com:
Some recent
coverage for a new client in Automotive News, the #1 trade
publication of the retail automotive industry.
[Download PDF]
Article in Auto Dealer Monthly for CallCommand:
Case studies can be used to help explain a product and highlight its success. Carter West PR wrote this case study on behalf of CallCommand and placed it in Auto Dealer Monthly. [Download PDF]